Collection Connection

Abstract

We now serve a very different audience and must adapt by reaching patrons/students through video creation, interactive posters/displays, social media, library champions, and collaboration with library and community/university leadership. Learn how the R.A. Williams Library's Head of Library Outreach and Marketing is making her campus more aware of all the library has to offer both through online resources and personalized service. Discover how you, too, can gain awareness and increase usage of your own library's electronic collection.